SWYFT

We partnered with professional hockey player, C.J. Suess, to launch an eCommerce hub supporting his non-profit, SWYFT, a charitable organization that raises awareness and promotes conversations around mental health. 

The new site supports SWYFT’s mission by providing a branding and communications platform for partnerships, collaborations, and SWYFT events, while raising money through donations and sales of SWYFT-branded, performance-based apparel developed by UNRL, a premium athletic apparel company. 

Proceeds from sales and donations are donated to various organizations that assist those struggling with mental health, as well as research institutions and hospitals.