Fighting Old Man Winter with comfort and style.
The Project
Working closely with the Sir Short John product team, I designed the branding, clothing labels, packaging, and shopify storefront. I managed third-party integrations, produced cross-channel marketing materials, provided creative direction for photography and videos, and more for this new and innovative winter apparel product.
Contributions
- Product development
- Product branding
- Manufacturing & fulfillment
- Photography and video production
- Cross-channel marketing
- Shopify eCommerce
Technologies
- Figma
- Adobe After Effects
- Adobe Photoshop
- Adobe Ilustrator
- Shopify
- HubSpot
- Amazon Marketplace
